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McDonald's
Client
McDonald's Singapore
Category
Fast Food
Category
Social Media Campaign, Video Production
BRIEF
The campaign aimed to drive awareness and trial of McDonald’s new coffee offerings by creating fun, creative, and engaging video content. Targeting young adults and busy professionals, the goal was to showcase the variety, quality, and convenience of McCafé coffee in a playful, upbeat style suitable for social media.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.