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FILA Singapore
Client
FILA Singapore
Type of Client
Sports
Category
Social Media, KOL Engagement, PR Event
Results
2M+ Impressions | 35K+ Follower Growth
BRIEF
FILA aimed to boost its brand presence among younger audiences by highlighting its golf and tennis collections, driving engagement and traffic to its e-commerce store while positioning itself as a stylish, accessible choice for sports-inspired fashion.
WHAT WE DID
We enhanced FILA’s brand presence by driving stronger engagement across social platforms through creative and interactive content. The campaign integrated collaborations with creators and KOLs, alongside an energetic store launch event amplified by PR coverage and street dance performances. This multi-channel strategy not only generated significant traffic to the ecommerce store but also surpassed sales targets.
